FALCON BRAND

Falcon Brand is one of the leaders of California’s cannabis industry. Falcon continues to blaze a trail in both the B2B and consumer space by offering some of California’s most popular and beloved products, which currently include CRU, Grand CRU, Littles, High Garden, Jetpacks and Zips.

About Falcon

Deliverables (2 months)

  • Graphic Design and Photography

  • Social Media Content Creation

  • Halloween Campaign Strategy

01 - Project details

With Halloween right around the corner, we needed to develop a marketing campaign for the holiday and also create any supporting assets before the launch.

📈 Falcon needed to increase product engagement and boost sales.

02 - Creative Process

With 5 different accounts and brands that Falcon Brands offers, we needed to maintain the brand of the company as a whole, as well as each individual brand. We do this with visual consistency and quality. Falcon upholds the value of quantity over quality, so we wanted to reflect those values into the posts we created.

By creating high quality content, you become memorable and unavoidable. Also by creating consistency in scheduled and themed posts, your audience and viewers are able to easily identify your content.

🤔 How do we maintain and streamline across five different pages?

03 - Halloween Campaign

Even with high quality content, there needs to be a solid story that supports the goal of the post. In this case, our campaign (or story) is halloween and with the supporting content we created prior, we tied the developed visual branding into our content.

Keeping a consistent language (copywriting, visual branding, mood, etc.) your audience will appreciate the content and page, creating a memorable experience. The effort doesn’t go unnoticed.

🎃 How did we create something new while staying consistent and loyal to the brand?

04 - Results

The goal of our campaign was to increase engagement and awareness to draw in more sales which increases demand for the products. So how did we do in our 2 month period?

  • Grew an Instagram following of over 15,000 followers across the five accounts

  • 26% increase in sales during the halloween season

💰 Although likes and views are great, our ultimate goal was to bring in potential sales.

+15,000

increase in social media followers

+26%

increase in sales

6

daily cups of coffee