About Dosirak Kimbap
Dosirak is a kimbap food kitchen that serves San Diego. Dosirak has various flavors and offer delivery service. The biggest competitor would be H-mart or Zion market both located in San Diego.
Deliverables (1 month)
• Logo Design
• Brand Update
• Social Media Content Creation
01 - Brand Update
Meet Bob Kim (kimbob in korean)
🇰🇷 Dosirak’s goal is to bring Korean culture to San Diego through kimbap
We wanted to create a logo that was memorable and friendly since many are not familiar with kimbap.
For colors we decided on soft pastels to further enhance the warm comfort that kimbap brings.
We picked a soft, curved font that is versatile and visible.
02 - Social Media Content Creation
🔥 To stand out from our competitors, our goal was to link kimbap to our brand through content
We took advantage of the simplicity of kimbap and create content that would make the food memorable. Through the excitement, our goal was to link customers to our page and also make a lasting impression on potential customers. That with trending meme content created an opportunity for engagement and exposure to the right audience.
04 - Results
By shifting our position on the digital landscape to be unique and slightly weird, Dosirak Kimbap became more than just a food page but instead a brand. With loyal followers and kimbap enthusiasts, we are excited to see where the company goes!
Grew an Instagram following by +750 followers within the first 2 weeks.
Over 10,000 views on our first reel
📈 With just two weeks of content, we were able to garner exceptional results
+750 followers
in two weeks
+10,000
views on first reel
3
life and death experiences